Client objective: Enhance content and design of corporate website, optimize navigation, UX, and SEO.
Role: Digital Design Director - UX Strategy
MJH Life Sciences - Truth Serum Network/The Whyse/Proximyl Health
• Conducted site audit, developed UX strategy document, site wireframes and hi-fidelity prototypes for client presentation and approval.
• Collaborated with MJH Life Sciences, Proximyl Healthcare's creative and account services teams in UX strategy development, wireframes, visual design and site development.
UX and visual design considerations:
• Refresh home page - restructure the home page into sections to provide improved access to content
• Refreshed site informational graphics that have more clarity and tie into the MGC brand
• Improved navigation/taxonomy restructure — improve ease of access to content
• Improved display of page content and user digestion
